PRIVACY POLICY
This Privacy Policy standardizes the rules for collection, storage, usage, protection, and disclosure of user personal information generated during website browsing, account registration, order placement, and after-sales service application. This policy applies to all website visitors, registered users, and purchasing customers worldwide.
We strictly abide by global internet data protection regulations and international privacy compliance standards, adhering to the core principles of legality, necessity, transparency, and security in all data processing behaviors. We only collect user information necessary for completing shopping services and optimizing user experience.
The personal information we actively collect includes basic user identity information, shipping address information, contact information, and order transaction data voluntarily submitted by users during account creation and order checkout. All collected information is only used for order delivery, payment verification, and standardized after-sales service.
We automatically collect anonymous technical browsing data during user access to the website, including access device model, browser type, network environment, website browsing track, page residence time, and operation behavior habits. All anonymous data is only used for website operation analysis and experience optimization without identifying individual users.
We adopt high-standard encrypted storage technology and secure independent server systems to protect all user personal data. We establish complete data security defense mechanisms to prevent unauthorized access, information leakage, data tampering, accidental loss, and illegal data use.
We use legitimate user information only for daily business processing, including order sorting, commodity packaging, logistics arrangement, delivery notification, order tracking inquiry, and after-sales problem handling, without any excess commercial use beyond service needs.
With explicit user consent, we may push official store new product updates, seasonal activewear launches, and preferential activity notifications through user contact information. Users have the independent right to unsubscribe from marketing messages at any time, and the opt-out operation will not affect normal order service rights.
We will never sell, rent, or transfer user personal information to third-party commercial institutions for profit. We only share necessary order data with authorized service providers responsible for payment processing and logistics distribution, and all cooperative institutions sign strict data confidentiality agreements.
All third-party service partners who access user data have formal industry compliance qualifications and standardized data protection capabilities. They can only process user information within the scope of entrusted business services and are prohibited from unauthorized data dissemination and commercial reuse.
Users have independent rights to inquire, verify, correct, and delete their personal data stored on our platform. Users can submit data processing applications through official website channels, and we will complete identity verification and standardized processing within a reasonable cycle.
We set standardized data retention cycles according to commercial operation needs and legal compliance requirements. Valid order transaction records and service data will be retained within the specified cycle, and invalid redundant data will be regularly cleared and anonymized to reduce information security risks.
Our website uses standard browser cookie technology to optimize browsing experience, retain shopping cart data, record user preference habits, and improve website operation fluency. Users can independently adjust cookie permission settings through browser functions at any time.
We reserve the right to update the Privacy Policy content according to business adjustment, website function iteration, and changes in global privacy regulatory requirements. Updated policy terms will be published on the official website in real time, and continued website use will be deemed recognition and acceptance of the latest rules.
We always prioritize user privacy security, strictly standardize all data processing links, and ensure that every user’s personal information and transaction data are fully protected during cross-border shopping.